Wow, a first. Not the March on DC, but a real commercial indicating how the cost of fuel prices are effecting getting their supplies out. Yes, it twists it with a children based cause, but who knows, maybe something like this is needed to show that diesel prices may not effect what you drive, but what people drive to get stuff to you.
Here's the Web address, I'll see if I ca dig up the commercial.
DIESEL & FEED THE CHILDREN (clicky)