When Dodge first gave us the 18-wheeler look with the Trevor Creed designed Ram, way back in 1994, it turned the full-size pickup market on its ear. Since then successive Rams have built upon the macho looks, becoming larger than life mobile statements to everything that is big, rugged and all-American.
For 2009 Chrysler has given its full-size warhorse a substantial freshening, with updated styling, revised interior, a new coil-sprung rear suspension and a nifty Ram Box feature, with lockable storage compartments built into the sides of the bed. But, we can’t help wondering if the once hard as nails Ram is perhaps becoming a bit soft. And in this soggy economy is there still enough of a market for personal use pickups? Let’s find out.
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