At the 2009 SEMA Show in Las Vegas, Dodge will unveil a luxuriously appointed custom Ram pickup. While SEMA cars are normally wild and wacky creations, the Chrysler vehicles for 2009 seem to be quite tame, and could be seen as possible concept vehicles. After all, Ford has already established a market for upscale pickups and continues to sell them with the latest Platinum model.
Called the Mopar Dodge Ram Bianco Image Vehicle, this one-off Dodge is based on a Ram 1500 Sport with a 5.7-liter HEMI V8. Modifications to the outside of the truck include a Mopar tonneau cover and fender flares, and a Mopar carpeted bedliner that is washable. A Ground Force lowering kit gives the truck a more aggressive stance and better on-road manners with improved handling and less body roll. A set of massive 22-inch Mopar wheels and several coats of a special Arctic Ice pearl paint help complete the look.
In terms of performance, the truck does get a slight boost thanks to a Mopar cold air intake and dual exhaust system.
Most importantly on such a luxury themed vehicle is the interior, which Mopar has outfitted with white and black Katzkin seats and matching door trim. The dual tone theme continues throughout the rest of the cabin with piano black and arctic ice accents. A Kicker audio system with a powerful subwoofer, amplifier and upgraded speakers help complete the package.
We'll be sure to bring you plenty of photos of the stylish luxury truck with live coverage of the 2009 SEMA Show starting on November 3rd.
More: SEMA Preview: Mopar Dodge Ram Bianco Could Foreshadow Production Luxury Pickup