Join Date: Mar 2008
Thanked 478 Times in 316 Posts
iTrader Score: 0 reviews
Report: Chrysler to Make Ram Its Own Brand
The Ram appears destined to break free of its Dodge moorings to run solo as a stand-alone brand. According to a report on Inside Line, the plan to market Ram as its own brand is part of Fiat's new corporate strategy, that will see other SUVs and some commercial vehicles branded with the Ram, leaving the Dodge nameplate to focus squarely on more performance-oriented yet affordable vehicles.
It is expected that some future Dodge vehicles will be shared with Alfa Romeo.
Included in the new Chrysler corporate strategy will be the elimination of the Dodge brand from Europe, where in launched back in 2006.
Fiat an Chrysler are expected to make an announcement about the company's future product strategy in Detroit in November.
More: Report: Chrysler to Make Ram Its Own Brand